A food and drink color contributes to how one expects the food or drink to taste. The color of food or drinks may or may not appeal to a person to the food. The color of food can affect one’s expectation about the food even before tasting it. Our sensory expectations obtained from food color may differ in age groups and races.
Does Color of Food Affect Taste?
Some people expect that a profoundly colored food or drink is rich in flavor. While pale-colored foods lack flavor. We often associate the color of the food to its flavor. An example of this is we associate pink or red foods and drinks to have strawberries on it. Or the same with orange foods having carrots or squash as the main ingredient. This is also true when we gauge the freshness or ripeness of fruits or vegetables. If the color of the food does not meet our expectations this may affect how we taste the food.