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Even with careful planning, founding a company has surprises in store that can jeopardize your business’s success. So that you can base your market on strong pillars that support the business even in difficult times, there are points that you should always consider when starting up.

Your target audience

An important factor when starting a food and beverage store is your target group. Are you planning to count only private individuals in your customer base? Or do you want to serve other markets? One possibility would be, for example, to also sell draft beer and rent out counters and beer taps. You can also supply food and drinks to events in your city or are a drinks service provider for offices or company events.

There are many ways to increase sales and cater to different audiences. Find out what you want to offer and where you can find your target audience for it.