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We look after a relatively large number of online shops in the food segment. In this blog post, are 10 SEO recommendations for any food shop. This is, of course, on top of employed link-building efforts like OutreachMonks link building service.

10 SEO Recommendations for Food Shops

The following are ten areas that are important in most food shops.

1. Adapt the rubric structure to the search behavior. At the beginning of every SEO measure, there is of course keyword research. When you have found the right keywords, the next step is to optimize pages for them. Rubric pages are one of the most important ways to cover generic search terms.

2. Optimize product names. In online shops from all industries, it is important to name products correctly and to adapt them optimally to search behavior. We always recommend customers create specifications for the product names for certain categories so that such errors do not happen.

3. Gifts. You don’t buy food just to eat it yourself. Rather, these are sometimes given away as well. Whether gift baskets or spirits: Of course, gifts are also searched for in search engines. So it makes sense to tailor your own website to such search terms.

4. Cover utility-oriented search terms. Specific products and product categories are not always searched for directly. Sometimes you also look for benefits, i.e. products that fulfill a specific function. This makes perfect sense, especially in the field of nutritional supplements. So: Check whether there are such benefit-oriented searches for your own shop and then create (category) pages for them.

5. Content for critical customers. Nutrition is becoming more and more of a religion – which is why many customers also find out more about critical topics. Who z. If, for example, you are looking for “do without soy lecithin”, you will find a post at the top of the Naturata blog. In the article “ Why not adding soy lecithin? ”Explains why your own products no longer need this additive. Unfortunately, the blog post fully complies with the “de-commercialization” requirement. It would have been a good idea to link to products from the blog, as this leaves the user relatively perplexed at the end of the text.

6. Offer packages. Those who, like me, stand perplexed in front of the wine shelf are grateful when shops make a preselection and put together products in a (tasting) package. In terms of search volume, this is still relatively manageable, but I know that packages like this work well in many food shops.

7. Product finder. Not all customers know directly which product is right for them. In order to score points in terms of conversions and positive user signals, shops should offer their visitors help.

8. Product reviews. Overall, product reviews are of course very important to guide users. There is another specialty with food shops: There are professional ratings in some industries. Given the abundance of difficult-to-assess products, such ratings are important in many cases.

9. Relevant Content. Some shops show how you can generate a lot of visibility with content related to the product world.

10. Cover local search terms. If you have a lot of stationery shops, you should set up local profile pages for them. This can indeed be important for shops, as some of the users come across the online shop when looking for a branch and then buy online rather than stationary.


As you can see, there is a lot of SEO potential for food shops. Anyone who sells wine, spirits, or groceries should therefore critically examine which measures make sense for their own website. The main aim is to optimize classic shop areas (categories, product detail pages) in order to be able to cover many generic and product-specific search terms. But you should also pay a lot of attention to the topic of “content” in order to attract visitors to the shop with exciting content.